Dr. Tarek Bahaa El Deen

Academic Professor in Graphic Design

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Graphic Design

Graphic Design is the creative process that combines art and technology to and technology to communicate ideas and information. Which usually refers to a number of artistic and technical disciplines, focusing on visual communication. In other words, is a reference to the link between innovation processes and production of various media of communication. Graphic designer uses a variety of communication tools in order to transfer the desired message for a product or service to a specific audience.


Common uses of graphic design include both two-dimensional and three-dimensional products, stationary and mobile, such as magazines, internal and external advertising, packaging, means of guidance and counseling, and animation .... etc. The design process are include many elements such as logos, photos, drawings, written texts, and original design elements such as shapes and colors ...

The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.


Graphic design is a part of our daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt we are wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

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